5 Reasons Why A Jennifer Aniston Beauty Brand Was Inevitable

Jennifer Aniston has jumped on the celebrity beauty brand bandaon, and it makes total sense. Ever since Kylie Jenner launched Kylie Cosmetics back in 2015, we’ve seen an explosion of celebrity beauty brands. Rihanna, Selena Gomez, Kim Kardashian, Jennifer Lopez, Lady Gaga, and Halsey have all followed suit. Not far behind are Hailey Bieber, Ariana Grande, and even, potentially, Harry Styles.


And, now, the former Friends actor has finally thrown her own hat into the ring with LolaVie. Launching today, LolaVie’s first offering comes in the form of a single product, the Glossing Detangler, which blends nourishing bamboo essence with shine-producing lemon extract and hydrating vegetable ceramides.

Though primarily a haircare brand, with trademark filings extending to “areas of the face and body lotion, shower gel [and] candles”, LolaVie might very well expand to include anything from skincare to body care. Here’s hoping!

In the meantime, we list five reasons a Jennifer Aniston beauty brand was inevitable.

She’s the original hair-fluencer

When it comes to haircare, there is no one better placed to launch a brand than Aniston. After all, no other celebrity has made a hairstyle quite so famous as Aniston did with the Rachel back in the ’90s. The handiwork of her longtime hairstylist, Chris McMillan, the short feathered cut was the go-to hairstyle of the decade.

But her influence didn’t stop there. There were, of course, the Brad Pitt years, when Aniston became the poster girl for California-girl cool with her gently tousled honey-hued locks. No longer were people asking for the Rachel when they went to the salon – they were now asking for the Jennifer Aniston. Fast-forward to today, and Aniston’s hair looks the best it ever has. Who wouldn’t want to buy into that?

Her skincare game is strong

Though a haircare brand first and foremost (there’s only one product at the moment), LolaVie may very well expand to include skincare in the near future. And if there’s anyone who knows how to take care of her skin, it’s Jennifer Aniston. Her routine? Regular facials from Melanie Simon and Joanna Czech, while at home she relies on a number of tools, from Jillian Dempsey’s 24-carat gold-plated Beauty Wand to Melanie Simon’s ZIIP nanoncurrent face tool. She’s also no stranger to the odd sheet mask. In fact, so proficient is she in the language of skincare that she was made the face of skincare line Aveeno way back in 2013. But why do all this when you could simply launch a brand of your own?

She nails fresh-faced red-carpet beauty

It wouldn’t be beyond the realms of possibility to imagine LolaVie even evolving into cosmetics. After all, when it comes to red-carpet beauty, Aniston has that fresh-faced, natural glam thing down to a fine art. In fact, it’s a look she’s cultivated for years, thanks to longtime make-up artist Angela Levin, and it’s one that can easily be recreated at home. Perhaps she might, one day, feel like sharing some of her secrets?

This isn’t her first beauty venture

Before there was LolaVie the brand, there was LolaVie the perfume. Or at least that was the intended name for Aniston’s 2010 perfume until she had to change it due to another existing fragrance with a similar name. Renamed “Jennifer Aniston for Women”, the launch was nevertheless a success.

Aniston’s next beauty venture came in 2012 in the form of a haircare brand called Living Proof. Despite the brand eventually being sold to Unilever, the launch is a testament to Aniston’s business prowess – particularly in the world of beauty. On top of this, today she sits on the board of collagen supplement brand, Vital Protein, as ​​chief creative officer. When it comes to beaut, she means businesss.

Looking after her body is a big priority

At 52, Jennifer Aniston looks incredible. How? Her enviable physique is down to a combination of boxing, yoga, and cardio, which she does with her trainer Leyon Azubuike. With looking after her body clearly a priority, LolaVie body care doesn’t seem to be too out of the question.

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